Technology leader with 20 years across software, marketing, sales, and media. As CTO of VisCap Media, led a team of up to 13 and built viscap.ai, a digital asset manager that doubled weekly ad output while the production team shrank by half, plus an automated outreach engine that researched and personalized cold email at about $0.11 per message. Designs the system, then directs AI coding agents to build it. Works best between the client and the build: learning what drives a business’s revenue, then designing the systems that deliver it. Earlier results include a ~22:1 average marketing ROI over six years and revenue that doubled every year for three straight years.
Core skills
Solutions design
discovery, requirements, scoping, client demos and presentations
Automation & integrations
Zapier, n8n, Make, MindStudio, Google Apps Script, APIs and webhooks, Google Workspace systems
AI & LLM tooling
Claude Code, OpenAI Codex, Gemini CLI, and other major LLM agent harnesses; LLM workflows and agents; OCR/RAG document processing; machine learning foundations
Development
systems architecture with AI coding agents doing the implementation; working knowledge of Python, JavaScript, and PHP
data-backed decision making, data analysis, scientific-method approach to decisions (hypothesis, test, measure, iterate), full-funnel marketing strategy, ROI measurement, video and content production
Experience
VisCap MediaChief Technology Officer, Las Vegas, NV
Jun 2022 – Sep 2026 (company closed)
Led technology for a video-content agency, managing a product and engineering team of up to 13: developers, UI/UX designers, DevOps, and QA, plus documentation and customer-success staff.
Built viscap.ai, a digital asset manager for modular ad-content production. Weekly ad output doubled while the production team shrank by half; the platform manages 14,600+ deliverables across 519 brands.
Built the Email Machine, a fully scalable cold-outreach engine: from a business email address it finds the company’s social accounts, reviews the ads it is running, and writes a personalized outreach angle, at about $0.11 per email.
Built a Slack support bot that handled team problem reports end to end: requested missing details, checked for duplicate tickets, opened new tickets and alerted developers, tracked each fix, notified the reporter, and sent a follow-up survey to improve its answers.
Built Mercury, an in-house Meta ads analytics tool that tied each ad’s performance to its creative ingredients.
VisCap MediaProduction Manager, Las Vegas, NV
May 2021 – Oct 2022
Designed the “never-ending sprint”: a standard one-week sprint checklist per brand, run as a continuous rotation, so creative strategists and crew could prepare for the next brand’s sprint and fold reshoots into the current week without falling behind.
Built a digital catalog of props and set decoration, tied to a detailed check-out process that logged every set design so reshoots could be rebuilt quickly and exactly.
Ran multiple concurrent client engagements as marketing director, creative director, and digital marketing manager.
Delivered an average marketing ROI of roughly 22:1 across client work from 2008 to 2014.
Kept CO2 Conference attendance steady and growing while attendance at the region’s Oil Show wavered.
Founded Locate Drilling: designed and built a map-exchange mobile app that helped oil and gas exploration service companies coordinate location moves, then sold it to TXIDP Consulting.
Hands-on technology executive who connects the tech stack to revenue. As CTO of VisCap Media (2022–2026), led a product and engineering team of up to 13 and shipped the platforms that ran the business, including a digital asset manager that doubled weekly ad output with half the production team. Twenty years on the business side too (marketing, sales, production, operations), so technology decisions start from what the business needs to earn, not from the tools. Designs the system, then directs AI coding agents to build it. Earlier results include revenue that doubled every year for three years and a ~22:1 average marketing ROI.
Core skills
Leadership
technology strategy and roadmaps, team leadership, vendor and tool selection, budgets
Systems
operations platforms for small and mid-size businesses; workflow automation and integrations with Zapier, n8n, Make, MindStudio, Google Apps Script, and Google Workspace; working knowledge of Python, JavaScript, and PHP
AI adoption
Claude Code, OpenAI Codex, Gemini CLI, and other major LLM agent harnesses; LLM workflows and agents; document processing (OCR/RAG); machine learning training
Operations
ordering, scheduling, and event systems; production pipelines; process design
Business
data-backed decision making, data analysis, scientific-method approach to decisions (hypothesis, test, measure, iterate), client-facing scoping, full-funnel marketing, ROI tracking
Experience
VisCap MediaChief Technology Officer, Las Vegas, NV
Jun 2022 – Sep 2026 (company closed)
Led a product and engineering team of up to 13: 6 developers, 2 UI/UX designers, DevOps, and 2 QA, plus documentation and customer-success staff supporting software and VisCap’s CCRO education program.
Built viscap.ai, a digital asset manager for modular ad-content production. Weekly ad output doubled while the production team shrank by half; the platform manages 14,600+ deliverables across 519 brands.
Built the Email Machine, a fully scalable cold-outreach engine that researches each prospect’s social accounts and live ads and writes a personalized outreach angle, at about $0.11 per email.
Built a Slack support bot that triaged problem reports, deduplicated and opened tickets, alerted developers, tracked each fix to resolution, and surveyed reporters to improve its answers.
Built Mercury, an in-house Meta ads analytics tool that tied each ad’s performance to its creative ingredients.
Promoted from Production Manager to CTO within 13 months.
VisCap MediaProduction Manager, Las Vegas, NV
May 2021 – Oct 2022
Designed the “never-ending sprint”: a standard one-week sprint checklist per brand, run as a continuous rotation, so creative strategists and crew could prepare for the next brand’s sprint and fold reshoots into the current week without falling behind.
Built a digital catalog of props and set decoration, tied to a detailed check-out process that logged every set design so reshoots could be rebuilt quickly and exactly.
Ran multiple concurrent engagements as marketing director, creative director, and digital marketing manager for client companies.
Averaged roughly 22:1 marketing ROI across client work from 2008 to 2014.
Founded Locate Drilling: designed and built a map-exchange mobile app that helped oil and gas exploration service companies coordinate location moves, then sold it to TXIDP Consulting.
Blazing Glory ProductionsProducer / Director / Editor, Odessa–Midland, TX
May 2009 – Sep 2011
Produced TV series and national commercials; client base more than tripled and the team grew from 2 to 5.
Education
Zero To Mastery AcademyMachine Learning, 2022
The Los Angeles Film SchoolFilm: Directing & Sound; minors in Editing and Writing, 2006
Michael Chad Terry
Marketing Operations & Growth Leader: MarTech, automation, and a ~22:1 average marketing ROI
Marketing and sales leader with 15+ years of running campaigns and the systems behind them. Averaged roughly 22:1 marketing ROI across client work over six years, and helped a new venue double revenue every year for three straight years. As CTO of VisCap Media, built the growth engine behind a full-funnel video-content agency: a scalable cold-outreach machine at about $0.11 per personalized email, a custom Meta ads analytics tool, and a content platform that doubled weekly ad output. Brings the rare mix of creative, analytics, and hands-on tech that marketing operations needs.
Core skills
Marketing operations
campaign planning and execution, funnel strategy, ROI measurement, reporting
MarTech & automation
HubSpot, GoHighLevel, Google Analytics, Zapier, n8n, Make, MindStudio, Google Apps Script, Google Workspace dashboards; custom Meta ads analytics; AI content and workflow automation with the major LLM agent harnesses (Claude Code, OpenAI Codex, Gemini CLI)
Growth
event marketing, community outreach, digital and social campaigns
Content
video production, branded content, creative direction
Leadership
multi-client project management, vendor management, cross-team communication
Business
data-backed decision making, data analysis, scientific-method approach to decisions (hypothesis, test, measure, iterate)
Experience
VisCap MediaChief Technology Officer, Las Vegas, NV
Jun 2022 – Sep 2026 (company closed)
Led technology for a video-content agency that built customizable content packages for every level of a client’s sales funnel, with a team of up to 13.
Built the Email Machine, a fully scalable cold-outreach engine: from a business email address it finds the company’s social accounts, reviews the ads it is running, and writes a personalized outreach angle, at about $0.11 per email.
Built Mercury, an in-house Meta ads analytics tool that tied each ad’s performance to its creative ingredients, so creative decisions were driven by data.
Built viscap.ai, a digital asset manager for modular ad-content production. Weekly ad output doubled while the production team shrank by half; the platform manages 14,600+ deliverables across 519 brands.
Built a Slack support bot that triaged problem reports, opened and tracked tickets, alerted developers, and surveyed reporters to improve its answers.
VisCap MediaProduction Manager, Las Vegas, NV
May 2021 – Oct 2022
Designed the “never-ending sprint”: a standard one-week sprint checklist per brand, run as a continuous rotation, so creative strategists and crew could prepare for the next brand’s sprint and fold reshoots into the current week without falling behind.
Built a digital catalog of props and set decoration with a detailed check-out process that logged every set design, so reshoots could be rebuilt quickly and exactly.
Creative director and producer with 20 years of making content that sells. Produced, directed, and edited nationally broadcast outdoor TV series and national commercials, then spent 15 years as creative director and marketing director for client companies, averaging roughly 22:1 marketing ROI. Most recently led production and then technology at VisCap Media, a full-funnel video-content agency, where the content platform he built doubled weekly ad output with half the production team. Film-school trained in directing, sound, editing, and writing, with a technical edge that lets creative teams ship faster.
producing, budgets and schedules, crew and vendor management, production pipelines
Tools
Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, Avid Media Composer, Pro Tools, Cinema 4D, Blender; AI-assisted content workflows
Marketing
full-funnel content strategy, campaign concepting, ROI measurement, event marketing
Business
data-backed decision making, data analysis, scientific-method approach to decisions (hypothesis, test, measure, iterate)
Experience
VisCap MediaChief Technology Officer, Las Vegas, NV
Jun 2022 – Sep 2026 (company closed)
Led technology for a video-content agency known for highly visual web content, with a team of up to 13 building the tools behind custom, full-funnel content packages.
Built viscap.ai, a digital asset manager for modular ad creative. Weekly ad output doubled while the production team shrank by half; it manages 14,600+ deliverables across 519 brands.
Built Mercury, a Meta ads analytics tool that tied each ad’s performance to its creative ingredients, giving creative teams data on what actually worked.
VisCap MediaProduction Manager, Las Vegas, NV
May 2021 – Oct 2022
Designed the “never-ending sprint”: a standard one-week production checklist per brand, run as a continuous rotation, so creative strategists and crew could prepare for the next brand’s shoot and fold reshoots into the current week without falling behind.
Built a digital catalog of props and set decoration with a detailed check-out process that logged every set design, so reshoots could match the original exactly.
Served as creative director, marketing director, and digital marketing manager for multiple client companies at once.
Averaged roughly 22:1 marketing ROI across client work from 2008 to 2014.
Kept CO2 Conference attendance steady and growing while attendance at the region’s Oil Show wavered.
Blazing Glory ProductionsProducer / Director / Editor, Odessa–Midland, TX
May 2009 – Sep 2011
Produced, directed, and edited the television series Ammo & Attitude, Predator Pursuit, and Veteran Outdoors, plus multiple commercials for national television.
Helped the company more than triple its client base and grow from 2 to 5 employees.